Marketing is difficult for any company. However, in small companies, where many people wear multiple hats, it is even worse. There is a vicious cycle between all-work/no-marketing and all-marketing/no-work. There are ways to address this problem but if takes planning and discipline.
The Plight of Marketing provides the audience with tried and true methods of balancing marketing and uses a case study of one company’s success. It identifies a variety of proven tools from conventional print to social media. The key points are:
- Defining the problem.
- Identifying your market.
- Using social media.
- Measuring your results.
- Defining flexibility in you plan.
- Seeing success.
It teaches attendees how to approach marketing and what to expect as results, what to measure, and how to focus. The presentation is given by a business person, not a marketing firm, on how they succeeded in marketing.
This is a one-hour presentation and is part of the Business Advancement Lecture Series.
Here is a taste of one of our presentations:
Current presentation topics include: