November 2015 - Vision to Value eJournal

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Yes. It has already been a month. There is a bit of a theme this month—Leadership. Three of our four articles talk directly about that. Speaking of leadership...

The Regional Leadership Forum is open for registration for the 2016 program. Have you checked it out? This is a great 9-month program put on my SIM (Society for Information Management) in nine regions around the United States. Top notch facilitators work with cohorts of 18-24 upcoming leaders to hone their leadership skills. It is a great program and you, or one of your team members, would find immense value in taking it. Please drop me a note, give me a call, 360-834-7361, or visit its web page.

In this month's Vision to Value magazine we cover:

  • Three talk about leadership, and
  • Two articles are on Organization Change Management (OCM),
  • One is a snarky article about IT.

I hope you enjoy them!

Cheers,
  Todd C. Williams
  President, eCameron


The Catch-22 of Organizational Change Management

"Kotter, ADKAR, or CAP which methodology should we be using to build our approach to improving project adoption?" I hear this question repeatedly from people trying to implement an organizational change management (OCM) program. The problem is that is the wrong question. Take a perfunctory peek at any of the models and you will see that in the quest for an answer people have mistakenly jumped over the first few steps. It is a Catch-22; unless you already have an OCM process in place, you will most likely fail at implementing it. Putting one in place, however, is a change—one of the most difficult cultural transformations that your company will undertake. As a result, people jump to the solution stage, which is well down the change management process path (which, ironically they did not know since there was no procedure in place). Read more...


Your CRM Implementation Is Going To Fail

Customer Relationship Management (CRM) implementations fail at an alarming rate. For the last fourteen years, numerous independent parties have come up with the same dismal statistics. In fact, your implementation probably will not meet your goals either. The graphic above does not bode well for anyone heading out on that journey. To be sure, configuring the software is significantly more difficult that it appears at first glance. As much as one wants to blame Salesforce, Microsoft or some other software vendor, though, the problems lies much closer to home.

For the astute onlookers it is easy to tell when the implementation is going the awry. It is the argument over who is going to drive the project—IT or Sales and Marketing. Unfortunately, these are the wrong people to have in the discussion. Read more...


IT: We Don't Need No Stinking Leadership

I have never posted email marketing results, because... well, let's face it... it is kind of tacky. Now and then, however, there is a story to be told. In my opinion, this set of statistics is a little over-the-top in what it shows. I can only see one way to interpret it other than Information Technology "leaders" simply do not care about leadership.

To understand how I can make such a brash statement, you need a little background... Read more...


Stop All IT Projects!

Again, I was chided for saying there are no Information Technology projects. This time, the excuse was that the company built software. I countered my antagonist by asking if the same group that built their software also maintained the account system, workstations, email, and network. "No, that is a separate group." He was missing that his company's production group was not IT. Information Technology is the support group... and yes, they should not be doing anything that fails to directly affect getting product out the door or reducing costs. Every project's goal must be to deliver to the operational needs of the company—selling product—not to the whims and desires of the IT group. If a project fails to address the needs of the customer (directly or indirectly), then it should never see a penny of funding. This seems such an elementary concept, but it is routinely violated by techno-bigots trying to implement the latest toy or tool. Read more...

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