Wednesday, 15 July 2015 09:52

The Tipping Point: How Little Things Can Make a Big Difference

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The Tipping Point: How Little Things Can Make a Big Difference

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Author: Malcolm Gladwell
Publisher: Back Bay Books
Released: January 2002
Type: Softcover
Pages: 301
ISBN:978-0201835953

This book is currently under review, more details will be added when available

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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