“Todd is one of the most outstanding speakers I have had the pleasure of hosting and would highly recommend him for any speaking event.”

Leslie Young, Event Organizer
NASA Goddard Space Flight Center

Find Out More

“We were successful with our ERP replacement initiative due, in part, to your presentations on running successful projects. In particular, the presentation Cover Oregon, What Would You Do? opened my eyes to create an atmosphere of accountability, need to continually define and adjust for achievable scope, and manage the team to a “forced march” toward completion with a focus on “what can be done” and not trying to do everything. Thank you.”
Russell Boedeker, CFO, Bookbyte.com
Find Out More

“He did a fantastic job. In three and a half hours he not only familiarized our people with the psychology of change, but also walked them through how the proposed changes for next year will impact them and our clients.”
Christine Herb, VP Professional Services
Accela

Find Out More

"My favorite speaker of all time! ... You made the audience feel engaged and important. People’s faces lit up when they could share their knowledge and experience."
Raynette Yoshida
Institute of Management Accountants

Find Out More

"I've been following Todd for years. It will be good to see him again. ... Being an entrepreneur, like Todd, I am constantly in search for new work opportunities and I believe he can give me a few pointers."
Charlene Draine
Attendee and Event Organizer
SeaDrain, L3C

Find Out More

"Mr. Williams obviously knows how to make projects successful, the art of capturing the audience, and the needs of a meeting planner. What else do you need?"
Lisa Harper, Event Organizer
Premier Event Management

Find Out More

Presentations and workshops for your company

The eCameron team can help your company or organization with the most difficult transitions using a variety of presentations, workshops, and classes to help get people thinking in new and innovative ways.

Find Out More

"Todd introduced ideas with which we could remove some of our processes while maintaining the same level of quality and coming up with new ways to help our customers."
Travis Lucky, VP, IT & Software Development
VTM Group

Find Out More

Internationally Recognized

The eCameron team is internationally recognized and routinely called upon as thought-leaders by companies and organizations to help execute initiatives successfully. Its team has completed workshops in North America, United Kingdom, and EMEA and book more every daily.

Find Out More

"We saw value starting the next day [...] Within a week, I was able to take a subset of our leadership through his prioritization process and we were able to drive significant clarity into our portfolio, even postponing projects that did not squarely align with our strategic goals."
Kristi Earhart, Acquisitions and HR Project Management
Holiday Retirement

Find Out More

"Twelve months later we were still referring to many of the outcomes to continue to channel behavior in a positive manner. This 90-minute presentation changed how we do projects in a very positive way."
Steve Hufford, Enterprise Architect
Portland General Electric

Find Out More

Presentations and workshops for your organization

The eCameron team can help your company or organization draw attendance, involvement, and money through interactive keynotes, educational track sessions, and fun workshops. Whether you are attracting executives, finance, information technology, or project managers, we have a topic that will excite them.

Find Out More

“The content and organization for this presentation were outstanding. I especially enjoyed the observations and solutions that Mr. Williams drew from his professional experiences.”

Patricia Myers, Attendee
Senior Instructional Designer & Project Lead
Oak Grove Technologies

Find Out More

“He had our attendees engaged and discussing the topic. We were all part of the presentation. It was very refreshing to have a presenter that is animated, knowledgeable and involves the audience.”

Kate Milani, VP Programs
PMI Northeastern Wisconsin

Find Out More

Monday, 10 February 2014 00:00

Review: Strategies for Project Sponsorship

Written by 
Rate this item
(0 votes)
Strategies for Project Sponsorship

Add To Cart

Authors: Vicki James,
Peter Taylor,
Ron Rosenhead
Publisher Management Concepts
Released: May 2013
Pages: 204
ISBN: 978-1567264067

As they say in the army, never volunteer. Nowhere could that be truer than when it comes to project sponsorship. Given a choice between a root canal and project sponsorship, most managers and executives start looking up dentists on the internet. It is a sad fact—one that project managers must deal with on a daily basis. It is often the project manager’s first solid opportunity to lead up.

Recently I received the book Strategies for Project Sponsorship by Vicki James, Ron Rosenhead, and Peter Taylor, all good friends of mine and trustworthy twitter contributors. It took a while for the book to trickle “up” to the top of my stack; however, when it did I was more than impressed.

Train Your Sponsor

Whether you are a sponsor, an executive looking to assign a sponsor, or a project manager stuck with a less than optimal sponsor Strategies for Project Sponsorship underscores one critical fact—sponsors need training. The authors refer to it in politically correct terms of “influencing” and often more directly. In doing so, it is obvious that they have struggle for many hours, learning multiple tricks, attempting to get the most (in some cases, anything) out of a reluctant leader.

It starts with boldly stepping up and attempting to influence the selection of the individual. This is time well spent for any project manager. It gives you the opportunity to map out the degree of support you will get and training you will need to do. Notice that this is in the definitive—you will need to do training—sponsorship is not well understood.

Following this, the book continues to stress that point with tables and lists that will help you gain the most from your sponsor. One especially interesting tool, Sponsor Responsibility Evaluation Tool (which is repeated in Appendix B as a checklist), is a simple yet powerful table that identifies seventeen attributes for ranking your sponsor capabilities in supporting you and your project. This clear and concise method allows you to focus on where your sponsor needs help.

My recommendation would be to reformat this document and create a template job description for the project sponsor role in you organization. As in any other situation, when someone assumes the role, provide them with a job description.

The Stakeholder Involvement

In my experience, the most important role for a sponsor is identifying and helping to manage the key stakeholders. Chapter 4 is dedicated to defining the stakeholders’ involvement in the project—including creating an influence map. This tool is critical in not only defining which stakeholder’s are pigs and which are chickens (to use an agile term) but also to clearly communicate with your sponsor who needs the most attention when requests and issues surface. Without this matrix, neither you (as an executive or a project manager) know that the proper priority is being placed on your project’s stakeholders.

The Infamous Check List

In our hectic world where we wear multiple hats in any given hour, how can you remember all that you need to do. Focusing attention on one challenge just leaves others unattended to come back and bite you next week. The only solution is a good set of notes to prod your memory. Appendix C is just that, The Definitive Project Manager Checklist. This is a great quick reference guide to how to run your project and drive your sponsor. It is a nice credo to post in your office.

Quick Valuable Read

Strategies for Project Sponsorship is a quick and valuable read for executives, would-be and current sponsors, and project managers. Its tips on selecting, influencing, and training sponsors will help your projects stay focused and achieve better results. I strongly recommend reading it and following its advice.

Read 18966 times Last modified on Friday, 24 May 2019 15:37

Leave a comment

Filling Execution Gaps

Available Worldwide

Filling Exectution Gaps cover

Filling Execution Gaps is available worldwide. Below are some options.

 

PG DirectLogo
Limited Time Price $20.99
Amazon logo
Book or Kindle
Flag of the United States Canadian Flag Flag of the United Kingdom Irish Flag Deutsche Flagge
Drapeau Français Bandiera Italiana PRC flag
Japanese flag
Bandera de España
Flag of India
Bandera de México
Bandeira do Brasil
Flag of Australia
Vlag van Nederland
DeG Press Logo
Barnes and Noble Logo
Books a Million Logo
Booktopia Logo
Worldwide: Many other
book sellers worldwide.

Related Keynote/Education Items

Upcoming Events